Earned Wage Access Integration with DailyPay
Led end-to-end launch of a first-of-its-kind embedded EWA solution within UKG's HCM suite. Navigated build vs. partner decision, selected DailyPay for API maturity and compliance posture, and executed a cross-functional launch with SSO, automated payroll reconciliation, and de-risked pilots with 3 enterprise customers.
Enterprise GenAI Adoption with Microsoft Copilot
Served as Head of IT, Digital Product, Data & AI for a 35K-employee, 23M-customer energy utility. Led deployment of Microsoft Azure and Copilot across the organization, embedding AI into HR, finance, legal, and operations. Established an AI Center of Excellence and drove responsible AI governance with a human-in-the-loop policy.
EV Charging AdTech Monetization Platform
Built a net-new AdTech monetization model from scratch for a network of 200,000 EV charging stations. Designed the rate card, pricing model, and pilot platform connecting brands to customers via sponsored digital experiences, in-store TV walls, and self-checkout screens in a regulated utility environment.
Enterprise Payroll Product Strategy & GTM
Fractional CPO advising Gusto's CEO on product strategy, P&L ownership, and enterprise expansion. Established a 3-horizon growth strategy for Fintech expansion, owned GTM across 8 SaaS products, and implemented an agile transformation that cut cycle times by 15% and reduced system downtime by 40%.
HCM, ERP & PPM Cloud Platform Expansion
Senior Cloud Product Manager driving enterprise growth across Oracle's Human Capital Management, ERP, and Project Portfolio Management platforms. Led 75+ feature launches, created compelling product narratives for C-suite buyers, and drove a 3x increase in customer growth through strategic executive engagement.
Principal Consultant: AI, Digital & Product Strategy
Founder of Product Place Labs, a consultancy helping companies accelerate product strategy, AI adoption, and digital transformation. Advises growth-stage and enterprise clients on GTM frameworks, AI product roadmaps, and cross-functional operating models.
RevFlow AI: Revenue Intelligence Platform
Developed and delivered a full enterprise GTM rollout plan for an AI-powered Revenue Intelligence Platform - repositioning the brand from employee monitoring to revenue assurance. Built a complete strategic narrative, persona architecture, competitive positioning, launch phasing from Beta to GA, and a content-led demand generation engine targeting VP Operations, CFO, and PE-backed operators at 1,000+ seat enterprise accounts.
- Full GTM Rollout Plan: Beta through GA launch phasing with week-by-week activation
- Strategic narrative, positioning statement, and messaging guardrails
- Persona architecture: VP Operations, CFO, Head of RevOps - with ICP, buying signals, and objection handling
- PE-specific vertical strategy: first-mover cross-portfolio benchmarking positioning
- Sales enablement framework, content calendar, and editorial campaign series
"The only work intelligence platform that automatically connects employee digital behavior to revenue-generating workflows and benchmarks performance against real industry peers."
Brand Partner GTM & Enterprise Platform Launch
Managed go-to-market strategy and services for a storage platform, coordinating joint launch programs and co-branded solution positioning across a five-partner ecosystem. Led cross-partner alignment on messaging, enablement, and market activation to drive unified pipeline and accelerate enterprise deals.
